Social media messaging for websites

MAY 22, 2016     General    
  1399 views    

In last couple of years with growing of the social media websites and need for real time communication with others, the demand for messaging application rise and many companies tried to conquer the market by offer their own messaging system and application, which was often bundle with a specific hardware of platform like Blackberry messenger or it was limited to group of people with certain membership like Facebook Messenger.

Now with growing demand and integration of existing services to enhance the user experience and create a seamless ecosystem, most of the companies are looking for new ways to combine their own services to satisfy their users and attract the others to switch from their messaging platform. The race started with developing applications for different platforms so regardless of the hardware, people still can get the same experience with their existing devices and building a larger target audience. The second stage was application improvements and adding features like stickers, media sharing, location based services and games.

After building a strong user community and improving the application, it’s the time to work on discovery and accessibility of the services and availability for other services and systems. Most of the popular messaging applications these days have a feature to ease the discovery and messaging by using QR codes or custom codes readable by their own messaging application. Starting the conversations is now as easy as scanning a code with mobile device, but so many people are not aware of it and they may not know how they can take advantage of these features.

As a developer, we should be the first group of people to adopt these features and embed them to our daily lives and make it easier to discover, communicate and make new friends. Most of the people who are suffering from lack of creativity, they use these codes as their profile picture on their social media account which can be useful to redirect the audience from one social media to another one or a messaging platform. But that’s not good enough as most of the internet users these days are using their mobile devices to browse the web and connect to people and they would not be able to scan a code that they are viewing on their phone.

The advertising agencies and companies were the early adopter of the barcode and QR code concept. They used the code on the printed materials to attract the potential customers and redirect them to an online website for more information about the product or their services. But the same concept is not yet fully adopted in the digital world as the designers and developers still haven’t found a right place for it.

Facebook Messenger - Masoud Haghi
Snapchat - Masoud Haghi
WeChat - Masoud Haghi
BBM - Masoud Haghi

 

With a little bit of creative thinking these codes can be used in everyday application and websites to ease the process of communication and discovery of the new services and products. As it was mentioned before, most of the internet users are using their mobile devices to surf the web and it would be pointless to use a code alone since they would not be able to scan it. To resolve this issue, we can always look for fallback strategies to minimize the effect which in this case to make the barcode clickable and use the URL Scheme attributes to redirect the mobile users to the relevant application on their phone or open a link to assist them or show them how they can use the codes. As many modern website are built on frameworks and systems that support the responsive layout, the code can be replaced with a simple link or message to avoid the confusion for mobile users.

With recent changes to Facebook Messenger and allowing everyone even those without Facebook account to use the messenger and making the platform available on web, I think it would be good and reliable platform to be used for personal and professional communication. That’s why I have used the Facebook Messenger code on my home page to ease the process of receiving feedback and messages from my website viewers and blog readers.

If you are inspired by this article and you are thinking of using Social Media Messaging codes on your website, blog, application and etc., write about it in the comments and share your ideas with me and other readers. I may release a code snippet of the Facebook Messenger code and explain how you can build your own.



About the Author

Masoud Haghi

is an enthusiast designer, developer and system architect and he love to write about the creative design, integration, development and technology. Building startup companies and social branding is one of his hobbies and work routine. His latest startup company JaaMaa is comprehensive real estate system.




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