Social Media Tag

So many of us use different social media websites for personal and professional purposes to connect with people and coordinate our daily lives and jobs with friends and colleagues. The problem with these websites and services is that they will never try to keep your connection updated and mainly focus on your personal and professional information.

I have started using Facebook and LinkedIn since 2009 and as of today still use these social media website for both personal and professional purposes. My main struggle with these platforms is getting low engagement from friends and connections, which I have tried to investigate and find the issue. There are so many digital marketers out there that they suggest generating quality contents to get more engagement on your social media accounts. But so far in my case, regardless of the content I post on my social media accounts, I still get low engagement from the followers and connections.

In last couple of years with growing of the social media websites and need for real time communication with others, the demand for messaging application rise and many companies tried to conquer the market by offer their own messaging system and application, which was often bundle with a specific hardware of platform like Blackberry messenger or it was limited to group of people with certain membership like Facebook Messenger.

Now with growing demand and integration of existing services to enhance the user experience and create a seamless ecosystem, most of the companies are looking for new ways to combine their own services to satisfy their users and attract the others to switch from their messaging platform. The race started with developing applications for different platforms so regardless of the hardware, people still can get the same experience with their existing devices and building a larger target audience. The second stage was application improvements and adding features like stickers, media sharing, location based services and games.